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Thank you for taking the time to visit this page. Our philosophy in the store is that the customer does not need to know everything. Margins, buying in prices, ranges of products spread out over the counter for our delectation is messy, intrusive and private business to be conducted between buyer and seller. The same applies to the web site.
Customer feedback can be a hostage to fortune, but on a regular basis we are told these comments and more. "..such a beautiful store...." "....I have never seen such different items before...." "... we wish you would open in our town..." "...this store is immaculate - it is such an experience coming in here..." "...you always have something new and different..."	Shop front Christmas 2008 showing our annual "window of light" concept - no product but stunning and inviting windows.
Woodruffs opened in its present guise 10 years ago. It is owned by Harry and Sandie Whorwood who used to be senior civil servants before opting for a career change. All buying is done by the owners who travel far and wide looking for new and innovative products and we are always interested in taking new ranges. Margin and price are the key! We operate on and in excess of normal gift margins for the majority of our products. Key branded products are only sold at RRP where this is key to our suppliers image. After all we only want to represent them in as good a way as they represent themselves.	Our philosophy can be stated as: We will only stock those items that display quality and design, Successful retail is detail, detail, detail We want to be the destination store which customers prefer Consequently, we will only stock those goods to which we have a degree of exclusivity We will not take goods on sale or return or pro-forma, We consequently undertake to fulfil our financial obligations on time. We pay on 30 days, We always try to go that extra inch to meet our customers expectations to give them a store which is different however, this means that we measure a product's life span very rigorously. We will always display premium brands in a manner which is acceptable to the Brand owner and which follows the philosophy and ethos of the Brand
Display is key - space sells product. Halogen lighting is used and product is grouped to offer impact in open and glass fronted cabinets. Product is displayed in a clean, simple and contemporary manner. We work very hard to keep a quiet and contemplative atmosphere which will give the customer time and space to store thoughtfully. The layout of the store means it is difficult to photograph, and certainly we cannot represent here the true impact of the store, however, we hope this gives you a feel for what we are trying to achieve and in the process does us and our current suppliers products justice.
Our customer base stems from the M3/M27 corridor. Reputedly the highest number of wealthy people in the country. Our branding exercise shows us that our customer base ranges from early earning twenties through to retirement; all acquisitive, all discerning and looking for leading and reputable brands.	Retail guru - Paco Underhill - "Why we buy?"
EPOS We have a full EPOS system so naturally bar coded goods are welcomed because this makes it easier for us. We are licensed to print our own bar codes so we can take non-bar coded items.	Our branding exercise also told us that our key strengths are: Ambience Service Product Merchandising
We are currently looking for: Unusual gadgets for men - and brands of quality and pedigree. We also need items that can only really be described as fun, zany, or wacky. Unusual items which the customer will not have seen before but which are tasteful! We will not sell: Collectibles and Licensed goods, Teddy Bears or soft toys!